Created marketing collateral for St. Martin of Tours School, with a keen understanding of audience needs
Led a distributed creative team, including a Project Manager, Design Managers, and UX Designers to support Customer Marketing, Performance Marketing, and MarTech for Global Growth
Crafted a Creative and Content Strategy, aligning the Brand Playbook with the Product Design System, providing guidance on voice and tone, and defining conversational marketing
Participated in a weeklong design sprint that is estimated to have driven $480M in GMB by considering and optimizing the end-to-end customer experience to strengthen brand loyalty and increase purchases
Increased creative production by 100x through design thought leadership and the development of a proof-of-concept that utilizes multi-armed bandit testing and machine learning
Managed a creative agency to annually produce 4000+ assets for 400+ campaigns across 8 regions, ensuring high-quality deliverables and timely execution
Contributed $327M in GMB by designing eBay's flagship buyer email that uses personalized recommendations and conversion tactics for new and existing purchase journeys
Streamlined email, ensuring a cohesive brand look and feel by creating a code-based modular template system, which decreased development and QA time by up to 50% for ~800M emails
Mentored and coached a team of four junior to mid-level designers to produce assets for North America's Relationship Marketing team
Created a presentation for a proposed redesign by auditing existing emails, gathering best-in-class examples, and conducting an A/B test, resulting in CMO buy-in
Art-directed photo shoots in collaboration with marketing managers, photographers, stylists, and retouchers to effectively promote seasonal and retail campaigns
Created homepage billboards for key verticals, including Fashion, Motors, and Tech and programs, including eBay Bucks, Money Back Guarantee, and eBay Deals
Conceptualized and executed highly-visible site decorations to showcase the brand personality and increased landing page traffic by 50%
Created engaging microsites and interactive experiences for clients, including Disney, HP, Cisco, and AMD
Promoted the partnership between HP and Diane von Furstenberg for their Fashion’s Night Out event by designing an interactive shopping experience that resulted in positive press coverage by Vogue
Designed a fun and informative microsite for Disney's "What Will You Celebrate?" campaign, including downloadable invitations, a video player, interaction for expand/collapse preview tiles, and pixie dust animation
Increased product sales through effective package design, managing design from concept to completion
Prepared electronic files to be press-ready, including trapping, curves, and spot channels, working closely with press operators to increase understanding of two- and four-color printing, die-cutting, gluing, and embossing techniques
Designed news graphics for on-air presentations, meeting strict deadlines, and performed various production responsibilities, including teleprompter and camera operation
“Jarred provides creative leadership and has a strong knowledge base in overall design concepts and can be counted on to provide design expertise during reviews.”
“I found that Jarred has a deep understanding of digital marketing across the whole customer lifecycle, he understands design and knows how to flex it in order to help shape better customer experiences, and he articulates his ideas well.”
“Jarred was my manager at eBay. He was an amazing mentor and leader who embraced me in his team. Together we helped build several tools, processes, design strategies, and worked on a staggering number of projects.”
When I was in fifth grade, I knew I wanted to be creative. Easy enough. Become known as the kid who can draw, create comics in high school, build a fine arts portfolio, attend the Savannah College of Art and Design, major in graphic design, graduate in four years earning a bachelor’s degree with honors, gain experience in broadcast, print, and packaging design, transition to digital, move from agency to corporate, and — voilà — a creative professional with over 15 years of experience.
Throughout my career, I've become a creative thinker with a strong understanding of design principles, an effective problem solver, and a manager of creative teams.
