Improving User Experience and Content Strategy

Challenge eBay's customers were overwhelmed by a disjointed experience because the brand expression and content strategy were inconsistent across channels, making it challenging to build trust.
Role Strategy, Research, Brand
Solution

I crafted a Creative and Content Strategy that aligned the Brand Playbook with the Product Design System, providing guidance on Voice, Tone, and defining Conversational Marketing.


Result

The guide helped create an experience for customers that was conversational, consistent, and sparked unexpected joy.

Image Make it consistent
Image Make it conversational
Image Make it easy to understand
Image Make it valuable
Image Make it scalable