Email
Personalization

CHALLENGE

Research indicated that the average person received around 120 emails daily, with an average click rate of 2.5%. The goal was to cut through the clutter, provide an engaging experience, and streamline large amounts of content.

SOLUTION

I created a daily email series utilizing a card-based design with personalized recommendations and conversion tactics for new and existing purchase journeys.

RESULT

The new series became eBay's flagship buyer email, combining existing emails to reduce inbox fatigue, and generated $327M in Gross Merchandise Bought (GMB).