Jarred Russell

Automation

Design Sprint

Strategy

Efficiency

Personalization

Creative
Automation

CHALLENGE

The objective was to scale creative output by generating large numbers of variations of assets quickly and efficiently without impacting timelines.

SOLUTION

A proof-of-concept, the Creative Generator, was developed that used creative elements of copy, photography, and color with defined guardrails to produce on-brand variations of marketing assets.

RESULT

The Creative Generator increased creative output by 100x, allowing eBay to optimize its campaigns through multi-arm bandit testing and machine learning to improve performance. The successful POC led to MarTech platform integration and expanded capabilities for cross-channel campaigns.

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Proof-of-concept for single channel

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Single channel output with variations for testing

Wireframe for multi-channel

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MarTech integration for multi-channel

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Multi-channel output