Global Email
Template

CHALLENGE

The design and development of eBay's emails were ad-hoc, resulting in inconsistencies. Additionally, sliced images were not mobile responsive and caused accessibility issues.

SOLUTION

I created an email template system to support marketing use cases. It established a layout hierarchy, aligned to the brand guidelines, and used modules built on a common codebase by email developers, ensuring consistency.

RESULT

The Global Email Template resulted in a 30% reduction in development time and a 50% reduction in QA time without sacrificing creative quality.