JarredRussell

Creative Leader with 15+ years of experience across design, team management, and digital marketing. Skilled at design thinking and strategy, aligning creative with marketing and business objectives. Motivational coach and mentor, leading teams from concept to completion and achieving tangible results. Consistently delivers successful projects on time in a fast-paced environment.

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Projects

Experience

Design Consultant

Freelance • 2023 - Present

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Developed marketing collateral and user flows for MyWhatif, a nonprofit AI platform that helps individuals process traumatic events and envision a brighter future within a supportive community

Created communications for the fundraising efforts of St. Martin of Tours School, demonstrating a keen understanding of audience needs

Senior Design Manager

eBay • 2018 - 2022

Led a distributed creative team, including a Project Manager, Design Managers, and UX Designers, supporting Customer Marketing, Performance Marketing, and MarTech for Global Growth



Developed a Creative and Content Strategy, aligning the Brand Playbook with the Product Design System, providing guidance on voice and tone, and defining conversational marketing


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Played a pivotal role in a weeklong design sprint that drove $480M in GMB by enhancing the end-to-end customer experience to strengthen brand loyalty and increase purchases



Increased creative output by 100x by developing a B2B tool, expanding cross-channel capabilities, and enabling performance optimization via multi-armed bandit testing and machine learning

Design Manager

eBay • 2013 - 2018

Managed a creative agency, overseeing the annual production of 4000+ assets for 400+ campaigns across eight countries, ensuring high-quality deliverables and timely execution


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Contributed $327M in GMB through the design of eBay's flagship buyer email, incorporating personalized recommendations and conversion tactics for new and existing purchase journeys



Streamlined email production and ensured a cohesive brand look and feel by creating a modular template system, which decreased development time by 30% and QA time by 50%

Design Lead

eBay • 2012 - 2013

Mentored and coached a team of four junior to mid-level designers to produce assets for North America's Relationship Marketing team


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Crafted a presentation for a proposed redesign by auditing existing creative, gathering best-in-class examples, and conducting an A/B test, resulting in CMO buy-in


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Provided art direction for photo shoots in collaboration with marketing managers, photographers, stylists, and retouchers to effectively promote key verticals

Senior Designer

eBay • 2010 - 2012

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Created homepage billboards for key verticals, including Fashion, Motors, and Tech and programs, including eBay Bucks, Money Back Guarantee, and eBay Deals


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Conceptualized and executed a highly visible onsite placement, showcasing the brand personality and increasing landing page traffic by 50%

Interactive Designer

Design Reactor • 2007 - 2010

Created engaging microsites and interactive experiences for clients, including Disney, HP, Cisco, and AMD



Promoted the partnership between HP and Diane von Furstenberg for their Fashion’s Night Out event by designing an interactive shopping experience that resulted in positive press coverage by Vogue


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Designed a fun and informative microsite for Disney's "What Will You Celebrate?" campaign, including downloadable invitations, a video player, interaction for expand/collapse preview tiles, and pixie dust animation

Graphic Designer

Avanquest Software • 2004 - 2007

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Increased product sales through effective packaging, managing the entire design process

Graphic Designer / Artist Assistant

T-Square Graphics • 2003 - 2004

Prepared electronic files to be press-ready, working closely with press operators to increase understanding of two- and four-color printing, die-cutting, gluing, and embossing techniques

Graphic Artist / Production Assistant

WSAV 3 – NBC Affiliate • 2002 - 2003

Designed news graphics for on-air broadcasts, meeting strict deadlines, and performed various production responsibilities, including teleprompter and camera operation

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About Me

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Jarred Russell

I was in fifth grade when I knew I wanted to be creative. Easy enough. Become known as the kid who can draw, create comics in high school, build a fine arts portfolio, attend the Savannah College of Art and Design, major in graphic design, graduate in four years earning a bachelor’s degree with honors, gain experience in broadcast, print, and packaging design, transition to digital, move from agency to corporate, and—voilà—a creative professional with over 15 years of experience.

Throughout my career, I became a creative thinker with a strong understanding of design principles, an effective problem solver, and a manager of creative teams.


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