Developed marketing collateral and user flows for MyWhatif, a nonprofit AI platform that helps individuals process traumatic events and envision a brighter future within a supportive community
Created communications for the fundraising efforts of St. Martin of Tours School, demonstrating a keen understanding of audience needs
Led a distributed creative team, including a Project Manager, Design Managers, and UX Designers, supporting Customer Marketing, Performance Marketing, and MarTech for Global Growth
Developed a Creative and Content Strategy, aligning the Brand Playbook with the Product Design System, providing guidance on voice and tone, and defining conversational marketing
Played a pivotal role in a weeklong design sprint that drove $480M in GMB by enhancing the end-to-end customer experience to strengthen brand loyalty and increase purchases
Increased creative output by 100x by developing a B2B tool, expanding cross-channel capabilities, and enabling performance optimization via multi-armed bandit testing and machine learning
Managed a creative agency, overseeing the annual production of 4000+ assets for 400+ campaigns across eight countries, ensuring high-quality deliverables and timely execution
Contributed $327M in GMB through the design of eBay's flagship buyer email, incorporating personalized recommendations and conversion tactics for new and existing purchase journeys
Streamlined email production and ensured a cohesive brand look and feel by creating a modular template system, which decreased development time by 30% and QA time by 50%
Mentored and coached a team of four junior to mid-level designers to produce assets for North America's Relationship Marketing team
Crafted a presentation for a proposed redesign by auditing existing creative, gathering best-in-class examples, and conducting an A/B test, resulting in CMO buy-in
Provided art direction for photo shoots in collaboration with marketing managers, photographers, stylists, and retouchers to effectively promote key verticals
Created homepage billboards for key verticals, including Fashion, Motors, and Tech and programs, including eBay Bucks, Money Back Guarantee, and eBay Deals
Conceptualized and executed a highly visible onsite placement, showcasing the brand personality and increasing landing page traffic by 50%
Created engaging microsites and interactive experiences for clients, including Disney, HP, Cisco, and AMD
Promoted the partnership between HP and Diane von Furstenberg for their Fashion’s Night Out event by designing an interactive shopping experience that resulted in positive press coverage by Vogue
Designed a fun and informative microsite for Disney's "What Will You Celebrate?" campaign, including downloadable invitations, a video player, interaction for expand/collapse preview tiles, and pixie dust animation
Increased product sales through effective packaging, managing the entire design process
Prepared electronic files to be press-ready, working closely with press operators to increase understanding of two- and four-color printing, die-cutting, gluing, and embossing techniques
Designed news graphics for on-air broadcasts, meeting strict deadlines, and performed various production responsibilities, including teleprompter and camera operation
I was in fifth grade when I knew I wanted to be creative. Easy enough. Become known as the kid who can draw, create comics in high school, build a fine arts portfolio, attend the Savannah College of Art and Design, major in graphic design, graduate in four years earning a bachelor’s degree with honors, gain experience in broadcast, print, and packaging design, transition to digital, move from agency to corporate, and—voilà—a creative professional with over 15 years of experience.
Throughout my career, I became a creative thinker with a strong understanding of design principles, an effective problem solver, and a manager of creative teams.